Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones

Acknowledgments

Thank you to our talented Consumer Insights team—Anita Caras, Esther Burke, Ivy Esquero, James Comer, Jian Yang, Jocelyn Richie, Linda Liberg, Martyn Crook, Natasha Moisio, and Phil Jones—who, with passion, skill, and an innovative mind-set, are committed to bringing a human face to data and technology; Shelley Zalis, Maury Giles, Whitney Cornell, Caroline Van Sickle, Boris Musa, Wendy Weng, Steve MacBeth, Steven Webster, Chloe Fowler, Richard Fraser, Christian Claussen, and Alexei Orlov for their brilliant insights and case studies; George Neill, our resident Renaissance Man and cover designer, for demonstrating that he is truly our Maestro of Design; Cabrelle Abel for her remarkable intelligence and patience; our Microsoft marketing and PR teams for their amazing support of Thought Leadership and Consumer Insights; our sales team, who embraced our work and provided the opportunities for us to test and share our ideas with customers; the teams at Ipsos OTX, Flamingo, Razor Research, The Modellers, and The Future Laboratories for their considerable contributions to our research over the years; to Richard Narramore, Tiffany Colón, Lauren Freestone, and the Wiley team; and finally, to Rick Chavez for his advocacy of Consumer Insights, for being a great sounding board and a consummate ideas man . . . and for somehow not firing us at any point in this process.

On a personal note, from Natasha: thank you to my family, Grant and Rosalind, who patiently endure my travel ...