1. Social Media Promotion Law: Contests and Sweepstakes

Social media promotions, including contests, sweepstakes, raffles, drawings, giveaways, and freebies, are an effective means to achieve the most highly sought-after social media business and marketing objectives, including:

• Growing your company’s social influence and reach (for instance, increasing the number of friends, fans, followers, subscribers, group members, and the like within branded social properties)

• Growing brand awareness, demand, and loyalty

• Fostering brand engagement

• Submission of user-generated content (UGC) and the placement of valuable backlinks (for example, getting users to discuss your products and services, post their comments, reviews, endorsements, and so ...

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