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1 Everything Is Negotiable
2 Overcome Your Negotiation Fears
3 The Types of Negotiating
4 Lifetime Business Relationships
5 The Six Styles of Negotiating
6 The Uses of Power in Negotiating
7 Power and Perception
8 The Impact of Emotions on Negotiation
9 The Element of Time in Decisions
10 Know What You Want
11 The Harvard Negotiation Project
12 Preparation Is the Key
13 Clarify Your Positions—and Theirs
14 The Law of Four
15 The Power of Suggestion in Negotiating
16 Persuasion by Reciprocation
17 Persuasion by Social Proof
18 Price Negotiating Tactics
19 The Walk-Away Method
20 Negotiations Are Never Final
21 The Successful Negotiator
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