November 2010
Intermediate to advanced
288 pages
7h 29m
English
Content preview from Next Generation Business Strategies for the Base of the Pyramid
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Conclusion: A Continuing Journey
by Ted London, William Davidson Institute and Ross School of Business, University of Michigan; and Stuart L. Hart, Johnson School of Management, Cornell University
Co-editors Ted London and Stuart Hart look at “the journey ahead”—both in terms of the future of BoP-oriented ventures, and in terms of the research that needs to be done to help advance our understanding of the field—which ultimately will help those BoP-oriented ventures succeed. They present—and begin the debate about—five core assumptions that underpin the BoP domain, which collectively help set the BoP agenda of tomorrow.
We conceived and developed this book with the guiding idea of proposing the next generation of strategies for base of the ...
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