Next Generation Business Strategies for the Base of the Pyramid

Acknowledgments

This book would not have been possible without the support and guidance of many people. While it is not feasible to name them all, we did want to recognize some key contributors.

First, we would like to thank our co-authors in this endeavor. We believe each chapter in this volume offers unique and important insights in its own right. We are delighted that these thought leaders were willing to share their latest ideas in this book. As we went through the editing process, we pushed each of them very hard to enhance and sharpen their ideas. This meant that each chapter (including our own!) faced continued requests for further clarification and more nuanced discussions. At times, we wondered if we were pushing too hard—and yet, ...