January 2006
Beginner to intermediate
304 pages
7h 26m
English
Overview
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty.
C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone.
Preface xi
About the Author xix
Part I: The Fortune at the Bottom of the Pyramid 1
Chapter 1: The Market at the Bottom of the Pyramid 3
Chapter 2: Products and Services for the BOP 23
Chapter 3: BOP: A Global Opportunity? 47
Chapter 4: The Ecosystem for Wealth Creation 63
Chapter 5: Reducing Corruption: Transaction Governance Capacity 77
Chapter 6: Development as Social Transformation 99
Part II: Business Success Stories from the Bottom of the Pyramid 113
Financing the Poor 115
Aravind Eye Care—The Most Precious Gift 131
Energy for Everyone 137
Agricultural Advances for the Poor—The EID Parry Story 149
Retail for the Poor 159
Information Technology to the Poor 169
The Jaipur Foot Story 187
Health Alerts for All 191
Transparent Government 201
The Annapurna Salt Story 213
Homes for the Poor—The CEMEX Story 221
From Hand to Mouth—The HHL Soap Story 235
Part III: On the Web at Whartonsp.com
Video Success Stories
Casas Bahia
CEMEX
Annapurna Salt
Hindustan Lever
Jaipur Foot
Aravind Eye Care
ICICI Bank
ITC e-Choupal
EID Parry
Voxiva
E+Co/Tecnosol
Andhra Pradesh
Full Success Case Stories in pdf format
The Market at the Bottom of the Pyramid
Known Problems and Known Solutions: What Is the Missing Link?
Known Problems and Unique Solutions
Known Problems and Systemwide Reform
Scaling Innovations
Creating Enabling Conditions for the Development of the Private Sector
The EID Parry Story
Biographies of the Researchers/Writers of the Success Case Stories from The Fortune at the Bottom of the Pyramid 247
About the Video Success Stories 255
Index 257
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.