Book description
Paths to greatness: Actionable lessons from today's most remarkable business leaders
Incisive profiles from Knowledge@Wharton and Nightly Business Report
Andy Grove, Mary Kay Ash, Lou Gerstner, Richard Branson, Herb Kelleher, Charles Schwab... and 19 more
In this book, two of the world's most respected sources of business insight come together to select and profile the 25 most influential businesspeople of the past quarter century. These incisive profiles teach specific lessons you can use to discover, refine, and nurture your own leadership style... achieve breakthrough results... and accelerate your career progress.
The team: Nightly Business Report, the United States' #1 daily TV business news program, and Knowledge@Wharton, The Wharton School's online journal of research and business analysis. Together, they offer powerful new insights into familiar faces--and reveal the passion and brilliance that allowed less-well-known leaders to achieve the extraordinary.
From corporate culture to brand management, risk-taking to pricing, this book's insights won't just help you: they'll inspire you.
What outstanding leaders do, and how they do it
Actionable insights for achieving your own form of greatness
Building corporate culture that can withstand anything
What you can learn from Southwest's Herb Kelleher and J&J's James Burke
Key attributes of lasting leadership
Giving voice to customers, giving voice to truth
Getting smarter, faster
Case studies in building organizations that learn--and act
Reinventing your business: when it's time, how to do it
Lessons from the master: Steve Jobs
Discovering underserved markets--and serving them profitably
Mohammed Yunus: Profiting from entrepreneurship in the world's poorest communities
The greatest business leaders of our generation
How they achieved the impossible
What you can learn from them
How to use those lessons to supercharge your career
25 compelling profiles from two of the world's leading sources of business insight:
Nightly Business Report and The Wharton School's Knowledge@Wharton
25 extraordinary leaders, 25 incisive profiles:
Andy Grove, Intel
Bill Gates, Microsoft
John Bogle, The Vanguard Group
Steve Jobs, Apple & Pixar
Warren Buffett, Berkshire Hathaway
Herb Kelleher, Southwest Airlines
Sam Walton, Wal-Mart
Jack Welch, GE
Jeff Bezos, Amazon
Mary Kay Ash, Mary Kay
Michael Dell, Dell
Peter F. Drucker
Alan Greenspan
Oprah Winfrey, Harpo, Inc.
George Soros, Soros Fund Management
James Burke, Johnson & Johnson
Lee Iacocca, Chrysler
Peter Lynch, Fidelity Investments
Frederick Smith, FedEx
Mohammed Yunus, Grameen Bank
Ted Turner, Turner Broadcasting
Lou Gerstner, IBM & RJR Nabisco
Charles Schwab, Charles Schwab
Richard Branson, Virgin
William George, Medtronic
© Copyright Pearson Education. All rights reserved.
Table of contents
- Title Page
- Copyright Page
- Contents
- Acknowledgments
- About the Authors
- Introduction
- 1. Best of the Best: Inside Andy Grove’s Leadership at Intel
- 2. Leadership and Corporate Culture
- 3. Truth Tellers
- 4. Identifying an Underserved Market
- 5. Seeing the Invisible
- 6. Using Price to Gain Competitive Advantage
- 7. Managing the Brand
- 8. Fast Learners
- 9. Managing Risk
- 10. Conclusion Making It Work: Lessons of Lasting Leadership
- References
- Index
Product information
- Title: Nightly Business Report Presents Lasting Leadership: What You Can Learn from the Top 25 Business People of our Times
- Author(s):
- Release date: October 2004
- Publisher(s): Pearson
- ISBN: 0131531182
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