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Open Innovation
book

Open Innovation

by Pascal Latouche
April 2019
Intermediate to advanced
240 pages
7h 10m
English
Wiley-ISTE
Content preview from Open Innovation

7CI Example A: the “Boss’s Thing”

The manager of this CI has spoken little about himself and his development journey. However, a quick look on professional social networks enabled me to note that he is no stranger to the world of start-ups and the world of significantly large businesses. In short, he is someone with a profile and someone who has developed expertise in both worlds. This is no doubt a useful point to explain situations and maximize efficiencies as to what should be implemented to manage a CI. Let us discover it together through the details that I have reproduced below.

7.1. Corporate context of CI A

CI A has the backing of an international large-scale French private corporate group.

Innovation marks the story of this group. Its values are articulated around humanity, reactivity and progress so as to develop a vision resolutely positioned towards business development (specifically profitability) and regular modernization as a means to conduct its business (business model innovation). The group benefits from a good image in terms of innovation. The opinion of the manager of the incubation structure is, “As regards innovation the group has a good image! …It has been driven to reinvent itself several times during the course of its history”. We can legitimately observe that the interviewee put forward the group’s permanent capacity for reinvention as an established practice, that is to say, its “trademark”. It is a term which is in no way misleading (in field publications, ...

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Publisher Resources

ISBN: 9781786303240Purchase book