Open Innovation

9CI Example C: Reducing the Wide Gap

The incubator manager only took up his role after the company structure was implemented, an interesting position as regards discovering what has already been done and so as to position yourself within the market. Doubtless, he accepted this role believing, just as I did, that it would be a fairly simple matter to quickly get things underway. He calmly and selflessly discovered that it was not that simple, and I will explain how he had to set about doing it so as to, all the same, reach the company’s targets.

9.1. The corporate context of CI C

This international group markets both digital products and services (in the broadest sense). Its structure is decentralized, and a very high degree of autonomy is given to different companies within the group, and according to the interviewee, “There are very few synergies at corporate level”. In short, it is a form of what we may describe as a federation of companies, with a central authority (the group) which operates a policy of non-interventionism and allows member companies to flourish. The company that the CI is built upon proves to be one such company. I do not know whether you will react as I did, but on discovering this, I said, here is a group which is at the very least delightful!

Even more delightful, innovation is the international group’s trademark and has significant scope within its history. Innovation is also the corporate reality through which we examine the CI. However, the latter ...