9.

Manage Risk

Foster Trust: Don’t Just “Move Fast and Break Things”

An acceptance of failure and an audacious approach to rapid product and company development represent a cornerstone of Silicon Valley’s risk-taking culture. Coined by Mark Zuckerberg, “Move fast and break things” was Facebook’s mantra. He notoriously once said, “The idea is that if you never break anything, you’re probably not moving fast enough . . . At the end of the day, the goal of building something is to build something, not to not make mistakes.”1

Therefore, it is just fine if Silicon Valley’s products are imperfect. The important thing is getting versions out to customers for testing and then receiving feedback on the idea. Over time, the product will naturally improve ...

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