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Outsmarting Google®: SEO Secrets to Winning New Business
book

Outsmarting Google®: SEO Secrets to Winning New Business

by Evan Bailyn, Bradley Bailyn
March 2011
Beginner to intermediate content levelBeginner to intermediate
240 pages
6h 50m
English
Que
Content preview from Outsmarting Google®: SEO Secrets to Winning New Business

5. The Nuclear Football

Within my company, a certain strategy has been bantered about for years, usually in secret. We regard it as the ultimate way to dominate the search results. Only recently, however, did we feel comfortable enough to discuss it with certain key clients; before that, it was considered a trade secret. This concept never had a name until one day when I was having a conversation with a colleague and he called it “our nuclear football.” And right then and there, I knew I had to borrow that name, for it was only fitting for the greatest concept in Google optimization.

Before I go into the nuclear football, I should address a question that every good, skeptical marketer or CEO should have: Why am I sharing this? The reason, reader, ...

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Publisher Resources

ISBN: 9780132678711Purchase book