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Outsmarting Google®: SEO Secrets to Winning New Business
book

Outsmarting Google®: SEO Secrets to Winning New Business

by Evan Bailyn, Bradley Bailyn
March 2011
Beginner to intermediate content levelBeginner to intermediate
240 pages
6h 50m
English
Que
Content preview from Outsmarting Google®: SEO Secrets to Winning New Business

10. Optimizing for Yahoo! and Bing

Google commands a 65% share of the search market and doesn’t seem to be slipping. That means that the rest of the pie is divided up by Yahoo!, Bing, and a smattering of smaller search engines. Although I don’t know many people who use Yahoo! and Bing regularly, combined they apparently do make up about 28% of the search market, and so it is worth spending a bit of time understanding what makes them happy. My general rule has been “Optimize for Google first, and throw a few things in place for the other search engines.”

Yahoo! Introduction

Say what you will about Yahoo!; it’s a survivor. As of this printing, the brand represents one of the only remaining companies from the Internet’s early portal days, when dialup ...

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Publisher Resources

ISBN: 9780132678711Purchase book