January 2013
Intermediate to advanced
256 pages
8h 19m
English
book
Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition
by Marianne R. Klimchuk, Sandra A. Krasovec
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Index
Page numbers in italic type refer to illustrations.
A&P
Abramowicz, Daniel A., 203
Absolut Vodka, 235
proprietary packaging design, 54
Adobe, 68, 129, 130, 131, 226, 232
InDesign 68
Advertising, vii, 4, 8, 18, 20, 21, 24, 27, 39, 42, 43, 58, 63, 116, 146, 152, 177, 199, 201, 212, 223
agency, 152
Advertising Age, 20
Agriculture, U.S. Department of, 29, 78, 145, 229
Alcorn, John
Campbell's Tomato Soup graphic, 144
Pepsi graphic, 143
Alignment, 56, 70, 71, 77, 80, 82, 175, 223
foil, 15
American Druggist, 20
American Home, 22
AMooza Twists, 94
Anthem!, 235
Almay Pure Blends, 105
Crave Soft Treats, 102
CVS Just the Basics, 52
Cucina di Carla, Fresh & Fast /Carla's Pasta, 80
Jaworski, Janice, 204
Tums, repositioned packaging design, 51
Warburtons SnackARoo and Chippidy DooDaa Snacks, 101
Antidote, 57
Apothecary bottles, 18
Appetite appeal, 91, 95, 99, 223
Apple Computer (iMac, Mac, Macintosh), 30, 31, 130
Applied ceramic labeling (ACL), 141, 235
final, 197
Arm & Hammer Brand Soda, 18
Arnold, E. & Co. Celebrated Indian Stomach Bitters, 5
Ashburton Sauce, 7
Asher, Jonathan, 198
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