Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition

Index

Page numbers in italic type refer to illustrations.

A&P

Green Way Organic, 76, 97

Via Roma, 76, 92–93

Abramowicz, Daniel A., 203

Absolut Vodka, 235

proprietary packaging design, 54

Acid etching, 136, 142, 223

Addis Kreson, 160, 235

Kashi TLC Crackers, 160–61

Adobe, 68, 129, 130, 131, 226, 232

Acrobat 129, 130, 131, 226

Illustrator 68, 129, 130, 131

InDesign 68

Photoshop 68, 129, 130, 131

Advertising, vii, 4, 8, 18, 20, 21, 24, 27, 39, 42, 43, 58, 63, 116, 146, 152, 177, 199, 201, 212, 223

agency, 152

Advertising Age, 20

Agriculture, U.S. Department of, 29, 78, 145, 229

Agreement of terms, 151, 223

Ahlman, Carson, 106, 235

Alcorn, John

Campbell's Tomato Soup graphic, 144

Pepsi graphic, 143

Alignment, 56, 70, 71, 77, 80, 82, 175, 223

Aluminum, 23, 26, 122, 123

foil, 15

American Druggist, 20

American Home, 22

AMooza Twists, 94

Amore, 162–67, 235

Znaps, 74, 76, 162–67

Anthem!, 235

Almay Pure Blends, 105

Crave Soft Treats, 102

CVS Just the Basics, 52

Cucina di Carla, Fresh & Fast /Carla's Pasta, 80

Jaworski, Janice, 204

Tums, repositioned packaging design, 51

Warburtons SnackARoo and Chippidy DooDaa Snacks, 101

Antidote, 57

Apothecary bottles, 18

Appetite appeal, 91, 95, 99, 223

Apple Computer (iMac, Mac, Macintosh), 30, 31, 130

Applied ceramic labeling (ACL), 141, 235

Approvals, 151, 197

final, 197

Arm & Hammer Brand Soda, 18

Arnold, E. & Co. Celebrated Indian Stomach Bitters, 5

Ashburton Sauce, 7

Asher, Jonathan, 198

Assignment, vii, 23, 55, 58, 67, 70, 105, 106, 127, 143