Chapter 9Persuading People to Buy
Here's an interesting question. What do all successful businesses have in common? The answer is they all sell something for a profit. This book is entitled Passion into Profit, and for you to make those profits, people need to buy your information products, seminars, workshops, webinars and mastermind programmes. If you haven't produced something to sell yet, then re-read Chapter 5, ‘Creating Word-class Content’ and Chapter 6, ‘Productizing Your Knowledge’, and get producing and publishing something to sell. Don't worry if your first attempt doesn't produce something amazing. Trust me – you'll get better.
Okay, time for a rant.
If there's one thing that drives me crazy, it's the notion that selling is bad. ...
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