Contents
Introduction: Leadership Means Listening and Learning
Part One: Preparing for the Survey
Chapter 1: Know What You’re Getting Into
Perfect Phrases for Asking for Help
Chapter 2: Defining Survey Goals
Perfect Phrases for Defining the Question
Five Good Reasons for Conducting Surveys
Two Bad Reasons to Conduct a Survey
Communicate within the Organization
Perfect Phrases to Communicate Survey Goals
Chapter 3: Setting Expectations
From the Field: Presurvey Tips
Chapter 4: Putting It Together
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