Personal Branding For Dummies, 2nd Edition

Chapter 7

Crafting Your Personal Brand Profile

In This Chapter

Arranging your defining building blocks

Promising uniqueness in your value to others

Expressing the essence of your personal brand

Preparing to take your brand public

Personal branding is about finding your own voice, taking ownership of your own career path, and feeling empowered in what you contribute to the world. It’s also about managing how others perceive you. In this chapter, you synthesize all your qualities into a statement that is the foundation on which you’ll communicate and live your brand. This statement is the heart and soul of who you are and what motivates you.

In Chapters 4, 5, and 6, I introduce you to the defining pieces composing your brand. In this chapter, you gather the building blocks from those chapters to craft a personal brand profile that highlights your authentic self. In doing so, you bring to light your unique promise of value, which allows you to then write your personal brand statement and develop a strategy for using your brand.

The pieces of your puzzle come together in this chapter, ...