CHAPTER ELEVEN
Business Realities
THAT MANAGERS GIVE NEITHER sufficient time nor sufficient thought to the future is a universal complaint. It is a recurrent theme in their working day and in the articles and in the books on management.
It is a valid complaint. Managers should spend more time and thought on the future of their business. They also should spend more time and thought on a good many other things, their social and community responsibilities for instance. Both they and their business pay a stiff penalty for these neglects. The neglect of the future is only a symptom; executives slight tomorrow because they cannot get ahead of today. ...
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