Planning and Managing Drupal Projects

Section 2.0: Statement of Work

Brand Messaging and Positioning Strategy

• All deliverables as outlined in the Project Development Process (section 3.0);

• up to 12 hours of collaboration via Skype and in-person meetings to clarify and confirm goals, messaging and brand direction;

• Research and development of brand platform (proposed positioning statement, audience and competitive analysis), and core messaging, using the process outlined in the Project Development Process;

Blogging, Social Media and Content Strategy

• All deliverables as outlined in the Project Development Process (section 3.0);

• up to 12 hours of collaboration via Skype and in-person meetings to clarify and confirm goals, messaging and direction;

• Research and development of social media strategy (blog platform, areas of focus, content guidelines);

• Assistance with setting up profiles and third-party integrations;

Logo and website development

• Setup and delivery of logo, brand guidelines and Drupal website.

Client Responsibilities

To move the project forward efficiently, you will be expected to provide the following:

• Timely delivery of focused feedback, content and edits according to the production schedule;

• Access to preliminary research and competitor materials;

• Participation in face-to-face meetings at key milestones during the project, including the project kickoff meeting and brainstorming sessions.