Section 3.0: Development Process
At the zen kitchen, we believe that the best design results from active and open collaboration between creatives and clients. Our proven, research-driven process helps us consistently create effective, award-winning design that works hard for your business.
Phase I: Strategy, Goal-setting, Requirements & Research
All of our projects begin by working with you to drill down to the core of your messaging, audience and goals. During this first phase, we will refine our understanding of your business, your target audience, and the competition. It is also our objective to clearly identify the project’s goals, and define what success will look like. Finally, we will further define the functional, technical, and information requirements for your project which will enable to design the right solution for your needs before getting into the actual Web development. The deliverables for this stage will include:
A finalized design brief describing our understanding of the project’s goals, functional requirements and audience;
A detailed schedule to guide the process, provided through our project management system.
Phase II: Creative Exploration & Design Development
Through creative thinking, collaborative discourse and a healthy dose of intuition, we develop ideas to visually ex- press your core message. Every choice, from layout and color to type size and style, is made with your communication goals in mind. The best ideas are further refined into initial concepts, ...