September 2024
Intermediate to advanced
424 pages
13h 3m
Spanish
book
Planos para el análisis de textos con Python
by Jens Albrecht, Sidharth Ramachandran, Christian Winkler
Content preview from Planos para el análisis de textos con Python
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Capítulo 11. Análisis de Sentimiento de Datos Textuales
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En cada interacción que mantenemos en el mundo real, nuestro cerebro registra inconscientemente la retroalimentación no sólo en las palabras dichas, sino también mediante expresiones faciales, lenguaje corporal y otras señales físicas. Sin embargo, a medida que nuestra comunicación se vuelve más digital, aparece cada vez más en forma de texto, donde no tenemos la posibilidad de evaluar las señales físicas. Por tanto, es importante comprender el estado de ánimo o el sentimiento que siente una persona a través del texto que escribe para formarse una idea completa de su mensaje.
Por ejemplo, gran parte de la atención al cliente está ahora automatizada mediante el uso de un sistema de tickets de software o incluso un chatbot automatizado. Como resultado, la única forma de comprender cómo se siente un cliente es entender el sentimiento de sus respuestas. Por lo tanto, si estamos tratando con un cliente especialmente iracundo, es importante ser muy cuidadosos con nuestras respuestas para no molestarle aún más. Del mismo modo, si queremos entender lo que piensan los clientes sobre un producto o una marca en particular, podemos analizar el sentimiento de sus publicaciones, comentarios o críticas sobre esa marca en los canales de las redes sociales y comprender cómo se sienten con respecto a la marca.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.