Chapter 12

Every Product Is a Platform Waiting to Happen

Abstract

This chapter describes how managers in non-technology industries can actively apply this book’s core ideas to their business. We first summarize the broader implications of this book’s three key ideas for nurturing business ecosystems, emphasizing how they offer a biologically-inspired way of thinking of the design of economic entities. The emphasis in this chapter is on how managers in traditional, non-technology industries can use ideas in this book to spot opportunities to reconceive their bread-and-butter businesses as platform businesses.

Keywords

business ecosystems; platform models; transformation; biologically inspired design

You can’t connect the dots looking forward; ...

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