January 2018
Beginner to intermediate
412 pages
9h 33m
English
In our experience, analytics, which is a fairly recent term compared to well-established terms such as data warehouse and others, requires a careful approach in order to ensure both immediate success and the consequent longevity of the initiative.
Projects that prematurely attempt to complete an initial analytics project with large-scale, high-budget engagement run the risk of jeopardizing the entire initiative if the project does not turn out as expected.
Moreover, in such projects, the outcome measures are not clearly defined. In other words, measuring the value of the outcome is ambiguous. Sometimes, it cannot be quantified either. This arises because the success of an analytics initiative has ...
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