Practical Business Analytics Using R and Python: Solve Business Problems Using a Data-driven Approach

© Umesh R. Hodeghatta, Ph.D and Umesha Nayak 2023

U. R. Hodeghatta, U. NayakPractical Business Analytics Using R and Pythonhttps://doi.org/10.1007/978-1-4842-8754-5_14

14. Relationship Data Mining

Umesh R. Hodeghatta¹   and Umesha Nayak²

(1)

South Portland, ME, USA

(2)

Bangalore, Karnataka, India

 

The association rule, also called market basket analysis, is the most popular model to find the relationship among the transactional data. In this chapter, we will discuss the association rule and modeling technique to find the buying relationship patterns.

14.1 Introduction

The growth of e-commerce, digital transactions, and the retail industry has led to the generation of a humongous amount of data and an increase in database size. The customer transactional ...