Practical Business Analytics Using R and Python: Solve Business Problems Using a Data-driven Approach

© Umesh R. Hodeghatta, Ph.D and Umesha Nayak 2023

U. R. Hodeghatta, U. NayakPractical Business Analytics Using R and Pythonhttps://doi.org/10.1007/978-1-4842-8754-5_1

1. An Overview of Business Analytics

Umesh R. Hodeghatta¹   and Umesha Nayak²

(1)

South Portland, ME, USA

(2)

Bangalore, Karnataka, India

 

1.1 Introduction

Today’s world is data-driven and knowledge-based. In the past, knowledge was gained mostly through observation now, knowledge is secured not only through observation but also by analyzing data that is available in abundance. In the 21^st century, knowledge is acquired and applied by analyzing data available through various applications, social media sites, blogs, and much more. The advancement of computer systems complements knowledge ...