Foreword
We built Zendesk back in 2007 because we were frustrated with the quality of the customer service applications that existed at the time. The vast majority of these “solutions” were big, clunky, on-premise enterprise applications, were distributed on CDs, and took forever to deploy. Even proof-of-concept projects often took months to complete. And when all was said and done, no one, especially the customer, was ever really satisfied.
Zendesk was the first truly cloud-based customer service application that you could sign up for, subscribe to, and configure online. Launching the application within an organization took hours instead of months.
Nowadays, it’s hard to imagine software being distributed or packaged any other way. We helped revolutionize an entire industry in only five years, yet that handful of years seems like a lifetime ago. The changes in technology have been only part of the story. More important are the cultural shifts that the technology enabled, the changes in the very relationships between companies and their customers. The explosion of online social networks, crowd-sourced review sites, and subscription-based business models creates incredible opportunities (or challenges, depending on your perspective) for those businesses willing to shift their thinking about customer relationships. Our goal at Zendesk was always to help businesses realize those opportunities.
This manual—while it focuses on teaching administrators and agents how to use Zendesk better—can ...
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