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Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations, Second Edition by Garr Reynolds

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7. Seeing and Using Space

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To many people, a slide—or a document or a Web page—is something to fill with content. The more content the better, because it shows that you did your homework. Many people do not really think about “space,” except when they notice a blank spot being “wasted.” The challenge is to think differently about visuals. Learn to see space in a different way and use it effectively in your own presentations.

Empty space, generally referred to as “white space” whether or not it’s white, is just as valuable as positive design elements, such as images and text. Space is not just something to be filled in; it is itself a valuable tool ...

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