December 2013
Beginner
288 pages
7h 54m
English
book
Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations, Second Edition
by Garr Reynolds
Content preview from Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations, Second Edition
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8. Creating Purpose and Focus
When we look at a presentation screen, we look for patterns, differences, and similarities to interpret the speaker’s meaning. We do this naturally, without ever really thinking about it. Why is this? Perhaps this is just how our species evolved. There certainly seems to have been an evolutionary advantage for those who were skilled at noticing danger, spotting food, and locating a mate. Seeing differences, and being able to quickly act on them, was as important for survival in our evolutionary history as it is today. We are visual beings and taking note of contrast and affinity—that is, differences and similarities—plays ...
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