Presentation DesignGeneral Design PrinciplesSignal vs Noise RatioBut Is the Nonessential Always “Noise”?2-D or Not 2-D? (That Is the Question)Who Says Your Logo Should Be on Every Slide?Picture Superiority EffectGoing VisualQuote ThisText within ImagesEmpty SpaceUsing Empty SpaceBalanceGrids and the Rule of ThirdsThe Big Four: Contrast, Repetition, Alignment, ProximityContrastRepetitionAlignmentProximityIn Sum