Pricing Done Right

About the Author

Dr. Tim J. Smith is the founder and CEO of Wiglaf Pricing and an adjunct professor of marketing at DePaul University.

At Wiglaf Pricing, Dr. Smith helps executives better manage pricing through consulting and training. He provides services to entrepreneurs and to leading corporations alike in industries as diverse as data and technology, life sciences, manufacturing, distribution, and nonprofits. Smith has worked across the globe, from North America to Europe, Asia, Latin America, and the Middle East and Africa.

At DePaul University, Dr. Smith teaches pricing strategy, market strategy, quantitative marketing, and economics.

Dr. Smith began his career as a research scientist in quantum mechanics before his interest in transferring technological advances to societal implementations led to pursuits in business strategy. His focus on pricing is a natural culmination of his deep love of mathematics and his orientation toward capturing profitable customers.

As well as serving as the academic advisor to the Professional Pricing Society's Certified Pricing Professional program, Dr. Smith is a member of the American Marketing Association and American Physical Society. He holds a BS in physics and chemistry from Southern Methodist University, a BA in mathematics from Southern Methodist University, a PhD in physical chemistry from the University of Chicago, and an MBA with high honors in strategy and marketing from the Chicago Booth.