Pricing Done Right

Acknowledgments

Pricing Done Right benefited from the excellent support from many sources and people.

I would like to first thank the clients of Wiglaf Pricing. They provided the direct experience and feedback necessary to formulate and clarify the ideas herein. In the same vein, I also thank the members of the Professional Pricing Society for providing me the feedback necessary to clarify and structure the ideas contained herein appropriate for a global audience of different executive, managerial, and analytical levels.

For structural support, I would like to thank the DePaul Driehaus College of Business for the opportunity to study the academic literature on this subject and teach Pricing Strategy to my students. Stephen K. Koernig, the current chair of marketing, and Sue Fogel, the past chair of marketing, have both been very supportive. Similarly, Kevin Mitchell of the Professional Pricing Society has lent his support to my efforts of developing this content.

Early feedback was provided by a number of individuals including Lee Halverson of Grainger now with Site One, Steve Ferrero of Evonik, John Kutcher of Fiserv, and Peter Habsburg of Hino Trucks.

In completing this book and bringing it to you, I thank the terrific graphic design of Katie Davis who developed all of the graphs and charts in this book, and Gerald Johnson for editing an early manuscript. I especially wish to call out my deep appreciation of the work and support by Kelli Christiansen, my agent.