January 2018
Beginner
976 pages
142h 14m
English
book
Principles of Managerial Finance, 15th Edition
by Scott B. Smart, Chad J. Zutter, Lawrence J. Gitman
Content preview from Principles of Managerial Finance, 15th Edition
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8.1 Risk and Return Fundamentals
LG1
Most important business decisions entail two key financial considerations: risk and return. Each financial decision presents certain risk and return characteristics, and the combination of these characteristics can increase or decrease a firm’s share price. Analysts use different methods to quantify risk, depending on whether they are looking at a single asset or a portfolio—a collection or group of assets. We will look at both, beginning with the risk of a single asset. First, though, it is important to introduce some fundamental ideas about risk, return, and risk preferences.
What is Risk?
In the most basic sense, risk is a measure of the uncertainty surrounding the return that an investment will earn. ...
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