Principles of Marketing, 17/e

R

• Race, demographic environment and, 78–79

• Radio, advertising and, 442

• Radio-frequency identification (RFID), 82, 353, 355–356, 385

• Railroads, transportation, marketing logistics and, 356

• Ratings, television advertising and, 451

• Rational appeals, 409–410

• Raw materials, 80, 223, 387, 573

• Reach, determining advertising, 440

• Real-time marketing, engaging customers in moment, 24–25, 443–444, 490

• Real-time price adjustments, 317–318

• Rebates, consumer promotions, 475

• Recruiting/selecting salespeople, 461–462

• Recycling, 81, 585

  • Coca-Cola and, 587

  • green retailing and, 386–387

  • packaging and, 228

• Redlining, food deserts and, 579–580

• Reference groups, consumer buyer behavior and, 138

• Reference prices, 313–314

• Regional free trade zones, 547–548

• Regional ...