January 2017
Beginner
580 pages
160h 2m
English
Radio, advertising and, 442
Radio-frequency identification (RFID), 82, 353, 355–356, 385
Railroads, transportation, marketing logistics and, 356
Ratings, television advertising and, 451
Reach, determining advertising, 440
Real-time marketing, engaging customers in moment, 24–25, 443–444, 490
Rebates, consumer promotions, 475
Reference groups, consumer buyer behavior and, 138
Regional ...