Dedication
The ideas summarized in this book are dedicated to those always in my heart and in my mind: my wife Carol; my daughters Alana and Katrina; my son Adam; my mother-in-law Jenny; the memory of my parents Andrzej and Barbara, my sister Beatka, and my brother Damian; and my father-in-law Ernesto.
Preface
What is a good outcome? Assessment of organizational outcomes, such as sales growth or return on investment, or states, such as exposure to the risk business disruption or shareholder litigation, is inescapably relative, because comparison is hard coded into human nature, and it is a common part of social life. In fact, our natural inclination to compare gives rise to an interesting phenomenon, characterized here as assessment paradox ...
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