book

Producing Animation 3e, 3rd Edition

Name: Producing Animation 3e, 3rd Edition
ISBN: 9780429955150

by Catherine Winder, Tracey Miller-Zarneke, Zahra Dowlatabadi

December 2019

Intermediate to advanced

388 pages

11h 39m

English

CRC Press

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Cover
Half Title
Title Page
Copyright Page
Table of Contents
Foreword
Acknowledgments
About the Authors and the Editor
1 Introduction
Commonly Asked Questions About Producing AnimationAre All Artists Called “Animators”? What Exactly Is an Animator?What Are Different Ways to Enter the Animation Industry?ArtistsProduction StaffVoice TalentWhat Are the Main Similarities and Differences Between Producing a Game Versus a Series?What Is Unique About the Process to Produce Online Educational Content?What Are the Differences When Producing for Streaming Platforms Versus Traditional Broadcasters?I Have a Project. Should I Set Up My Own Animation Studio or Find a Studio for Hire?What Are the Unions or Guilds That Are Commonly Used on Productions That Are Either Fully or Partially Based in the US?To SAG or Not to SAG: Should My Voice Track Be Union or Non-union?What Does It Mean to Have to Bond a Film Project?I Have What I Think Is the World’s Best Idea, Where Do I Start?
2 The Animation Producer
What Is an Animation Producer?Executive ProducerProducerLine Producer or Co-ProducerAssociate ProducerLead Producer’s ResponsibilitiesThe Makings of the Ideal ProducerLeaderCommunicatorNurturer of CreativityInnovatorDelegatorEnergizerDecision MakerAmbassadorThe Producer’s Thinking Map

3 How to Identify and Sell Projects
Spotting the IdeaDefining the Format and Target AudienceIdentifying the BuyerCreative ExecutivesProduction ExecutiveDeveloping Pitch MaterialPitchingPost PitchHiring RepresentationEntering Negotiations
4 The Core Team
An Overview of the Core TeamThe Role of the DirectorDirector’s ResponsibilitiesVisual Development TeamProduction Support TeamRecruitingIT/Technology ServicesSystems AdministrationResearch and DevelopmentProduction AccountingLegal and Business AffairsHuman Resources
5 The Development Process
Development Process OverviewThe Role of the Producer During DevelopmentThe Writing ProcessWriter’s DealsSeries BibleScript StagesPremise (Series/Short Form)Outline and Beat Board (Long Form and Short Form)Treatment (Long Form)Pilot ScriptThe Feature Film ScriptProduction ScriptsNumbered ScriptRecording ScriptConformed ScriptAutomated Dialogue Replacement (ADR) ScriptFinal As-Aired/Released ScriptScript ClearancesVisual DevelopmentConclusion
6 The Production Plan
Production Plan OverviewList of AssumptionsDelivery DateDelivery Format and PlatformScheduleThinking in FramesQuotasLength and TechniqueLengthTechniqueComplexity AnalysisScript Breakdown and Content AnalysisStyle/Art Direction and DesignAverage Number of Characters per ShotProduction MethodologyResearch and DevelopmentCrew PlanThe Level of TalentRoles of Key PersonnelCreative CheckpointsBuyer’s ResponsibilitiesPayment Schedule and Cash FlowPhysical Production PlanRecruiting and RelocationReference and Research MaterialTrainingTravelDigital Security and ArchivingContingencyBuilding the BudgetFringesLegal CostsChart of AccountsCost Reports
7 The Production Team
The Role of the Producer in Structuring the Production TeamArtistic Department Supervisors/LeadsThe Production Management CrewThe Production ManagerProduction SupervisorProduction Coordinator or APM/PDMScript CoordinatorProduction Assistant (PA)Sub-contractorsIdentifying and Selecting a Sub-contractorNegotiating the DealOverseas SupervisorsMaterial Packages/ShipmentsHanding Out the ProjectMonitoring the Progress of ProductionReceiving Material from the Sub-contractorExpect the Unexpected
8 Pre-production
The Role of the Producer During the Pre-production PhaseDesign and Art DirectionThe Visual Style GuideCharacter DesignsLocation DesignsProp DesignsEffects DesignColor Script and Lighting KeysColor DesignModel PackAsset ProductionCG Asset ProductionResearch and DevelopmentModelingRigging/ArticulationSurfacing and Look Development2D Asset ProductionDesignColor/TextureBuildRiggingThe Voice TrackCastingRehearsalSession PreparationRecordingStoryboardingGetting StartedThe Three Stages of StoryboardingThumbnailsRough PassCleanup StoryboardBuilding the Story Reel/AnimaticPre-visualizationExecutive ScreeningsTrack Reading and TimingPreparing a Shipment: Checking and Route SheetsSongsTitle SequenceCredits
9 Production
The Role of the Producer During the Production PhaseBuyer’s Creative CheckpointsAncillary GroupsProduction Processes and ProceduresEditorialComplexity AnalysisKick-OffCG ProductionShot Setup/LayoutAnimationCharacter Finaling/Technical AnimationCrowd AnimationFinal Layout/Set DressingDailiesEffectsMatte PaintingLighting and Compositing2D Traditional ProductionRough LayoutScene PlanningLayout TurnoverAnimationCleanup LayoutBackground PaintingCleanup AnimationEffectsAnimation CheckColor Styling and Ink and PaintCompositing2D Rigged ProductionLayoutScene PreparationBackground PaintingAnimationEffectsCompositing
10 Post-production
The Role of the Producer During the Post-production PhaseWorking with the Post-production SupervisorThe Post-production ProcessCredits (Main/Opening and End)Locking PictureTest ScreeningsMusicAudio Post-productionSpotting SessionsSound Effects Design and EditingDialogue Editing and Automated Dialogue Replacement (ADR)Foley SessionsPre-mixFinal MixAudio DeliverablesPrintmasters and StemsMusic and Effects (M&E)Picture Post-productionConformColor Grading/Color TimingThe Element ReelClosed CaptioningTextless VersionsFinal Picture DeliverablesGeneral Final DeliveryLegal DocumentsArchiving
11 Tracking Production
The Importance of TrackingMaster ScheduleTracking DevelopmentTracking Software Development and ApplicationMacro and Micro ChartsPre-productionProductionTracking Sub-contractorsTracking RetakesPost-productionArtwork for Ancillary GroupsArchiving of Digital ContentTalking Beyond the Tracking
12 Building a Franchise: Distribution, Marketing, Licensing, and More
Franchise RoadmapDistributionAnimation FestivalsMarketingWebsiteSocial MediaTeasers/TrailersPrints and Advertising (P&A)PublicityPromotional PartnershipsLicensing/MerchandisingSoundtrackSpin-Offs and SequelsHappily Ever After
Appendix: Animation Resources
Index

Content preview from Producing Animation 3e, 3rd Edition

When we started the journey on the first edition of Producing Animation 20 years ago, we could never have predicted we would be writing a third edition in an environment where animation is accessible beyond television and movie-theater screens. We could never have imagined that audiences would “stream” animated content from anywhere around the world. It was beyond our wildest dreams to envision the daily usage of animation for interactive and immersive experiences. While the application of animation is at an all-time high, digital connectivity has also enabled us to produce content on a global level at an unprecedented scale while collaborating with creative talent regardless of the time zone, language, or location differences. ...

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Producing Animation 3e, 3rd Edition

by Catherine Winder, Tracey Miller-Zarneke, Zahra Dowlatabadi

1

Introduction

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