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Producing Animation 3e, 3rd Edition
book

Producing Animation 3e, 3rd Edition

by Catherine Winder, Tracey Miller-Zarneke, Zahra Dowlatabadi
December 2019
Intermediate to advanced
388 pages
11h 39m
English
CRC Press
Content preview from Producing Animation 3e, 3rd Edition

12

Building a Franchise: Distribution, Marketing, Licensing, and More

Having confidence through upfront research that there is a market for a property should be a fundamental deciding factor when choosing to commit to producing a project. There is no shortage of content, and the distributors’ global reach is now more pervasive than ever. So, knowing how to strategically connect with your intended audience is critical to success. With that in mind, finding ways to cut through and stand out in a crowd is therefore the ultimate challenge for all producers. It is no longer realistic to think about creating a project for a single screen. The producer must also take into consideration promotions, marketing and content extensions as part of the initial ...

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Publisher Resources

ISBN: 9780429955150