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Producing for TV and Video by Cathrine Kellison

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We must not be distracted from one fundamental concept: the idea is king. Stars, directors, writers, hardware, special effects, new sound systems … all of these can have a role to play in the success of a film, but they all must serve as humble subjects to the supremacy of the idea.

—Jeffrey Katzenberg, cofounder of DreamWorks SKG

images Script and Project Development: The Big Idea

This Chapter’s Talking Points

I. Think It
II. Write It
III. Develop It
IV. Summary
V. Chapter Review Questions

I. Think It

The story is king. Regardless of what genre of television project you may want to develop, a good story is its foundation. Whether it is ...

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