Producing for TV and Video

Let us never negotiate out of fear. But let us never fear to negotiate.

—John F. Kennedy

Legalities and Rights:Welcome to Reality

This Chapter’s Talking Points

I.	Own It
II.	If You Don’t Own It, Get Permission to Use It
III.	Protect It
IV.	Double-Check It
V.	Summary
VI.	Chapter Review Questions

I. Own It

It’s the producer’s responsibility to legally protect the production. This involves a commonsense understanding of entertainment law, and an awareness of the contracts, agreements, and rules that are integral in each stage of producing your project. A deal may start with a hearty handshake and a verbal promise, but ultimately ...