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Production House Cinema by Kurt Lancaster

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Now that there’s an understanding of what you need to do to stay in business, we now shift, in many ways, to the heart of this book—the reason you have your business in the first place. This chapter starts out with Amina Moreau discussing how to interact with and treat clients, followed by what Stillmotion uses in their bid and treatment process. I also explore how Stillmotion use keywords as a way to communicate with a client. It also includes some ideas on brand strategies that you can apply to your clients (making you, in many ways, a person who will help brand a client’s product or service through your video). It then ...

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