April 2007
Intermediate to advanced
382 pages
9h 9m
English
book
Professional Search Engine Optimization with PHP: A Developer's Guide to SEO
by Jaimie Sirovich, Cristian Darie
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 9. Sitemaps
A sitemap provides an easy way for both humans and search engines to reference pages of your web site from one central location. Usually, the sitemap enumerates all, or at least the important, pages of a site. This is beneficial for humans in that it can be a navigational aide, and for search engines, because it may help a web site get spidered more quickly and comprehensively.
In this chapter you learn about:
The two types of sitemaps: traditional sitemaps and search engine sitemaps.
The Google XML sitemaps standard.
The Yahoo! plaintext sitemaps standard.
The new
sitemaps.orgstandard — soon to be implemented by all search engines.
You'll implement PHP code that generates both Google and Yahoo! search engine sitemaps programmatically But first, this chapter starts at the beginning and talks about traditional sitemaps.
Traditional Sitemaps
A traditional sitemap is simply an HTML web page that contains links to the various pages of your web site. Typically the traditional sitemap breaks down the referenced pages into groupings for easy reading. This kind of sitemap is generally designed to assist humans in navigating, but search engine marketers realized early on that it had a beneficial side effect of helping spiders to crawl a site.
Historically, search engines did not crawl very deeply into a web site, and it helped to link pages located deeper in the site hierarchy (that is, one must traverse many pages to arrive there) from a sitemap page. Today, that particular ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.