Chapter 16. WordPress: Creating an SE-Friendly Blog
WordPress is a very feature-rich and extensible blogging application that, with a bit of tweaking, can be search engine-friendly. It is entirely written in PHP, and it can be modified and extended in the same. Duplicating even its core functionality in a custom application would take a lot of time — so why reinvent the wheel? Furthermore, many plugins are readily available that extend and enhance its functionality.
Because the blog has been mentioned as a vehicle for search engine marketing so many times in this book, it seems fitting to document the process of setting up a blog with WordPress. You will also install quite a few WordPress plugins on the way.
Please note that this is not a comprehensive WordPress tutorial: although we present step-by-step installation and configuration instructions for the specific topics that we cover, we assume that you will do your own additional research regarding additional customization and other plugins you may require.
Note that we encountered a few problems with some of the presented plugins during our tests in certain server configurations.
Note
At the time of this writing, WordPress 2.0 is the current generally available release. WordPress 2.1 is on the way (in beta), and certain of these directions and plugins will be obsolete or in error for version 2.1. Please visit http://www.seoegghead.com/seo-with-php-updates.html for information regarding updated procedures for WordPress 2.1.
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