April 2007
Intermediate to advanced
382 pages
9h 9m
English
book
Professional Search Engine Optimization with PHP: A Developer's Guide to SEO
by Jaimie Sirovich, Cristian Darie
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Chapter 14. Case Study: Building an E-Commerce Store
You've come a long way in learning how to properly construct a web site with regard to search engine optimization. Now it is time to demonstrate and tie together what you have learned. This chapter demonstrates an e-commerce store called "Cookie Ogre's Warehouse." This store sells all sorts of cookies and pastries. You implement what relates to search engine optimization, but the store will not have a functional shopping cart or checkout process.
In this chapter you:
Develop a set of requirements for a simple product catalog
Implement the product catalog using search engine–friendly methods
You'll notice that the site you're building in this chapter is very basic, but highlights the most important SEO-related principles taught in this book. The simplicity is necessary for the purposes of this demonstration, because a complex implementation could easily be extended throughout an entire book itself.
Note
To learn how to build a real-world search engine–optimized product catalog from scratch, and learn how to design its database and architectural foundations to allow for future growth, see Cristian's Beginning PHP and MySQL E-Commerce: From Novice to Professional, 2nd edition (Apress, 2007).
Establishing the Requirements
As with any other development project, you design your site based on a set of requirements. For Cookie Ogre's Warehouse, we've come up with this short list:
The catalog contains products that are grouped into categories. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.