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Protecting the Brand
book

Protecting the Brand

by Peter Hlavnicka, Anthony Keats
November 2021
Intermediate to advanced
392 pages
10h 9m
English
Business Expert Press
Content preview from Protecting the Brand

Description

Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets—from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPR’s (3 I’s = ...

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Publisher Resources

ISBN: 9781637421529