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Protecting the Brand
book

Protecting the Brand

by Peter Hlavnicka, Anthony Keats
November 2021
Intermediate to advanced
392 pages
10h 9m
English
Business Expert Press
Content preview from Protecting the Brand

Index

Abercrombie & Fitch v. Fashion Shops of Kentucky, Inc., 117

Accenture, 319

acquired distinctiveness, 216218, 239

actual confusion, 225227

Administrative Law Judge (ALJ), 257260

Adobe Systems Inc. v. One Stop Micro, Inc., 117

Advanced Research Projects Agency network (ARPAnet), 277

advertising free riding, 7576

affiliate exception, 269

Africa, 359362

Alibaba, 290, 343

Alliance for Gray Market and Counterfeit Abatement (AGMA), 11, 45, 51, 71, 116, 156, 159, 174, 186187, 294295

altered/obliterated serial numbers, 3738

Amazon, 286, 288

Amazon Cooperation Treaty (ACT), 358

Amazon Cooperation Treaty Organization (ACTO), 358

American Marketing Association (AMA), 9

Andean Pact, 358

ANTICOUNTERFEITER, 327328

Anti-Counterfeiting Group (ACG), ...

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Publisher Resources

ISBN: 9781637421529