O'Reilly logo

Protecting Your Company's Intellectual Property by Deborah E. Bouchoux

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Index

abandonment, of trademarks, 29, 57-58, 59

acquired distinctiveness (secondary meaning), 23, 25, 26, 43

administrative departments, intellectual property of, 8-9

advertising

false, 212-213, 216

puffery, 212-213

spamming and, 151

trademarks of others in, 213

truth in, 140

Aetna Insurance Company, 227

Affidavit of Incontestability, 57

Affidavit of Use, 56, 61-62

agreements, written, see contracts; written agreements

Allen, Woody, 215

alphanumeric marks, trademarks on, 20

Amazon.com, 159, 189

American Association of University Professors, 140

American Bar Association, 215

American Intellectual Property Association, 163

American Inventors Protection Act of 1999, 160

American Library Association, 136

American Red Cross, 24

American Society of ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required