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Public Relations Theory
book

Public Relations Theory

by Brigitta R. Brunner
May 2019
Beginner
272 pages
11h 26m
English
Wiley-Blackwell
Content preview from Public Relations Theory

Index

a

  • Aburrá Valley  13, 17, 20–21, 23, 26
  • activism  160–168, 226–227
  • activist  83, 148, 159–168, 211–212, 226
  • advocacy  73, 115–117, 204
  • agency theory  224, 227
  • agenda building  235, 237–242
  • agenda‐building theory  117
  • agenda setting  8, 239–241
  • agenda‐setting theory  24, 179–180, 237
  • attribution theory  192

b

  • biological citizenship  205

c

  • Campaign for No  22–23
  • catalytic model  33, 35, 38
  • chaos and complexity theory  166
  • charitable sector  113
  • Cheong  180–181
  • Chicago School of Social Thought  143, 145
  • circuit of culture  55, 58, 131
  • Coca‐Cola  219
  • communication  16–20
    • activism  159–168
    • community  141–153
    • crisis communication, risk communication, and issues management  31–43
    • CSR  185–196
    • dialogue  79–93
    • diversity  49–58
    • ethics  63–76
    • globalization  125–136
    • health  203–215
    • investor relations  219–227
    • media relations  175–181
    • nonprofits  113–119
    • political communication and government relations  233–242
    • process  16, 18, 119
    • social and emerging media  97–107
    • strategy  13–27
  • communitarianism  143–144
  • community  34–36, 63–64, 99–107, 141–153, 219–221
  • community‐building  141–153
  • community‐building theory  146–150
  • CONSOL Energy  227
  • constructivism  165, 167
  • coorientation theory  68
  • corporate citizenship  185–186, 189
  • corporate social responsibility (CSR)  79, 89–90, 185–196
  • corporate stakeholder management  186–187
  • corporate sustainability  185
  • creating shared values (CSV) 194
  • crisis communication  31–37, 41–42, 100, 117
  • crisis management  32–34, 115–16, 144,
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Publisher Resources

ISBN: 9781119373155Purchase book