5.1 Learning Outcomes5.2 Introduction to Corporates, Corporate Structures and Corporate Communications5.2.1 Corporates – Unique Organisations5.2.2 Corporate Structures5.2.3 Corporate Communications5.3 Corporate Governance5.4 Corporate Purpose, Vision, Aims, Mission and Objectives5.4.1 Purpose5.4.2 Vision5.4.3 Aims5.4.4 Mission5.4.5 Objectives5.5 Organisational Structure, Culture and Management Systems5.5.1 Structure5.5.2 Culture5.5.3 Management Systems5.6 Corporate Identities and Brands5.6.1 Corporate Identities5.6.2 Organisations, Their Publics and Their Stakeholders5.6.3 Brand Values, Branding and Rebranding5.6.4 Corporate Logos, Straplines and Messaging5.7 For Discussion – Topics for Learners to ConsiderReferences