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Questions that Sell, 2nd Edition
book

Questions that Sell, 2nd Edition

by Paul Cherry
December 2017
Beginner
208 pages
5h 43m
English
AMACOM
Content preview from Questions that Sell, 2nd Edition

CHAPTER

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16

Upselling and Cross-Selling Questions

Stop Leaving Money on the Table and Get Your Full Share of the Customer’s Business

CONSIDER THIS REAL-LIFE scenario:

I was consulting with a tire wholesaler, which worked with agricultural equipment dealers. These dealers have a lot of inventory sitting on their lots. One way to move that inventory is to configure it to meet the needs of a specific buyer. For example, a farmer may grow alfalfa, but the dealer has a tractor that’s set up for corn farming. By switching out the wheel sets—a relatively inexpensive modification—the dealer can set up the tractor for alfalfa and close a sale.

New wheel ...

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Publisher Resources

ISBN: 9780814438718