Preface to the Second Edition
THE ORIGINAL EDITION of Questions That Sell was published in 2006. In that edition, I argued that while salespeople are always facing new challenges, the fundamentals of selling are timeless.
I stand by that statement. The pace of change in business continues to accelerate. Industries have been transformed. Some have virtually disappeared. New ones have arisen. New sales roles have emerged. And yet even in the new economy, companies still need salespeople to sell their products and services.
That being said, the environment in which those skills are applied continues to evolve. The most profound change was already well under way when I wrote the first edition, and by now it defines selling in the twenty-first century: ...
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