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Questions that Sell, 2nd Edition
book

Questions that Sell, 2nd Edition

by Paul Cherry
December 2017
Beginner
208 pages
5h 43m
English
AMACOM
Content preview from Questions that Sell, 2nd Edition

Preface to the Second Edition

THE ORIGINAL EDITION of Questions That Sell was published in 2006. In that edition, I argued that while salespeople are always facing new challenges, the fundamentals of selling are timeless.

I stand by that statement. The pace of change in business continues to accelerate. Industries have been transformed. Some have virtually disappeared. New ones have arisen. New sales roles have emerged. And yet even in the new economy, companies still need salespeople to sell their products and services.

That being said, the environment in which those skills are applied continues to evolve. The most profound change was already well under way when I wrote the first edition, and by now it defines selling in the twenty-first century: ...

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Publisher Resources

ISBN: 9780814438718