Skip to Main Content
Real Communication
book

Real Communication

by Gabrielle Dolan
April 2019
Beginner to intermediate content levelBeginner to intermediate
192 pages
3h 53m
English
Wiley
Content preview from Real Communication

Chapter 11 Show what's real to you

In a 2018 Harvard Business Review article ‘The New CEO Activists', authors Aaron Chatterji and Michael Toffel reported that more CEOs are breaking from tradition and taking a stand on divisive social issues.

The report only focused on the United States, but some examples highlighted include:

  • Dan Schulman of PayPal taking a stand against a North Carolina law firm that required people to use the bathrooms that corresponded with the gender on their birth certificate.
  • Goldman Sachs CEO, Lloyd Blankfein, speaking out publicly about LGBTQ rights.
  • Bill Oesterle, former CEO of Angie's List, cancelling a planned expansion into Indianapolis in response to Indiana's Religious Freedom Restoration Act (which many viewed as anti-LGBTQ rights).
  • Salesforce CEO Marc Benioff threatening to stop all employees travelling to Indiana in reaction to the same bill.
  • The CEOs of 14 major food companies — including Mars, Coco-Cola, Unilever and PepsiCo — all co-signing an open letter for government leaders to ‘meaningfully address the reality of climate change' days before the United Nations climate change agreement in Paris in late 2015.
  • Over 100 CEOs co-signing an amicus brief to have President Trump's 2017 executive order to ban citizens from seven Muslims countries entering the United States overturned.

While traditionally CEOs and other business leaders may have done nothing or adopted non-confrontational tactics, such as lobbying behind the scenes or contributing ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Way Up

The Way Up

Errol Pierre, Jim Jermanok
Brilliant Email

Brilliant Email

Dr. Monica Seeley
Big Picture Strategy

Big Picture Strategy

Marta Dapena-Baron

Publisher Resources

ISBN: 9780730369721Purchase book