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Chapter 13. Digital Publishing

A hundred years ago, when David was a young pup, he turned in a school essay he had typed using an amazing new device called a personal computer and printed on that technological marvel, the dot-matrix printer. His teacher was so impressed that she wrote her copious corrections on a separate page, so as not to spoil the appearance of David’s “professionally published” work. Today, a school report printed on a color laser or inkjet printer is de rigueur, and teachers may question a student’s work ethic if they don’t have a corresponding Web site and public relations team.

Communication has come a long way, and while print is far from dead, you can bet that the future of publishing isn’t solely a matter of throwing ...